Destination Marketing -
Tony Horwath,
SFI President, CEO and Founder

Tony HorwathTony Horwath is the president, CEO and founder of Sales Focus Incorporated (SFI), a provider of Sales Outsourcing and Consulting Solutions focused on generating immediate revenue opportunities for our clients. SFI was formed to assist companies with the development, management and process improvement of their Sales & Marketing divisions. Tony has held executive positions for over 20 years, and is experienced in ITO and BPO along with Professional Services environments. His background includes start-up and management of successful sales organizations in stand-alone, Fortune 50, and privately held companies.

Tony has extensive knowledge regarding the process of developing sales & marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue and sales base. As Executive Vice President of Sales and Marketing for multiple organizations, he has led the building and management of a professional services organization, and developed a commercial sales and marketing division focused on global level outsourcing and systems integration.

He has drafted strategic corporate business plans, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from "commodity" sales towards value-based services sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.

Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients' budget. He has been a featured speaker regarding selling process and techniques as well as published several articles and white papers centered on the development and management of successful sales teams.